It literally is. This one is supposed to be special, yo. It's gonna have fancy fireworks and those crazy spinning things and shit. Word, dude.
Anyway, I was researching like a responsible student on my subject and came across a pretty good article from the guys at wiseGEEK. It was short, clear and to the point, talking about the different amount of subliminal messages. Besides talking about backmasking (covered in my second post) they also mentioned a couple more, of which one stood out, related to subliminal advertising. More specifically, the idea of hiding things in plain sight. The article states that in the movie Spider-Man, for example, great many scenes have advertisements in the background, which are not usually noticed, since the audience is looking at Spidey. It’s actually common practice to do this, as the law does not state that this kind of advertising is illegal. However, the effect this might have over viewers is doubtful at best. Most people don’t even notice it showed up, and while that might be a good thing if you’re going for the subconscious mind, it generally means it was ignored. The strategy that might be more effective (again, no promises for actual effectiveness, as it is really hard to test this at a lab) is to see the product associated with something positive, like a bystander having a refreshing soft drink and looking very pleased about himself, or a person wearing a specific brand of clothes surrounded by beautiful women. However, with this technique the advertising experts walk a fine line between the unnoticeable (and thus, ineffective), and the too noticeable, which in most cases looks too obvious and ends up backfiring for the company. However, when the main characters purposefully interact with or consume some product or another, and the brand is mentioned or clearly visible, it is called product placement, and usually involves the company paying the writers of a movie or comic book to include their companies’ product and make a positive association with it. There are some pretty ridiculous cases of extreme product placement out there, like Twinkies being used by superheroes to defeat villains or some other implausible scenario.
That was my weekly rant on subliminal messaging. I recently acquired a book (a real, paper, honest-to-God book) with a chapter on subliminals that will lend some credibility to my research.
Peace out, homies.
Ellis-Christensen, Tricia. "What Are Subliminal Messages?" WiseGEEK: Clear Answers for Common Questions. 26 June 2011. Web. 02 Sept. 2011. <http://www.wisegeek.com/what-are-subliminal-messages.htm>.
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ResponderEliminarHello my friend!! Hey it is really entertaining to read about the subliminal messages, I mean, everybody knows about their existence but we do not care about it we just ignore the fact of subliminal information. You say that there is no law against subliminal messages and that is because no one cares. The people just prefer to believe that if they do something is their conviction and ignore the fact of a subconscious image in their minds, so why would someone do something if we are ok with it. Anyway it is not bad for someone to put a background image, is just that nowadays people are more distracted than before, so nobody notice that image, the thing is that your subconscious mind does. Our actual excuse to our need of wasting money is to say that we spend because we saw a subliminal message somewhere in a movie or something. For me this is just one way to ‘explain’ our lacks of control in ourselves, you most have boundaries.
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